Master Filmmaker · Call Funnel

Financial Model

Model the unit economics of a video sales letter → booked call → close funnel.

Cash collected— cash in the door up front

Contract value— full booked deal value

Funnel — monthly volume

Monthly P&L

Contract value booked

Cash collected up front

Ad spend

Net — cash collected

Net — full contract value

Suggestions — KPI health

How it reads. Cost per qualified booked call is your all-in ad cost to put one qualified prospect on the calendar; combined with cost per qualified lead it implies your lead→call booking rate. Cash per booked call = show% × close% × avg cash collected. ROAS = revenue ÷ ad spend, and ROI = (revenue − spend) ÷ spend. The Cash collected stats use the cash you actually collect up front; the Contract value stats run the same funnel on your full average deal size — so contract ROAS/net is your total booked return, cash ROAS/net is your immediate cash flow. Break-even sits at ROAS 1.0×. Booked calls, leads, and all monthly totals scale from the ad spend you set (booked calls = ad spend ÷ cost per call).